| ABOUT
US
Introduction
to Cape Otto Signs
Company Background
and history
Cape Otto Signs was established in 1990 as a road sign manufacturing
company under the name Ross-Otto. It was conceived for a niche market,
incorporating S.A.B.S. endorsed materials to manufacture road signage
of the highest possible quality.
Quality products,
on time deliveries and expert manufacturing in exact accordance
with client specifications, has endeared the company to its clients.
This impetus allowed the company to rapidly establish itself as
the most prominent contender in the signage industry in the Western
Cape Province. The rapid growth of the company consequently drew
the attention of consulting engineers and companies throughout South
Africa as the road signage supplier of choice, allowing it to extend
into ventures inclusive of, and beyond the road signage industry
in other provinces.
Tremendous expansion
of the business heralded restructuring, and in 1995, a name change
to Cape Otto Signs. Inter-departmental restructuring created affirmative
management positions for PDI staff. It also allowed the implementation
of research and development into unique, highly acclaimed, road
traffic control and safety designs that have been positively accepted
and implemented by our clients. Innovative concepts, cutting edge
graphic, visual projection and manufacturing techniques, ensure
consistent excellence in product manufacture, unparalleled on the
African continent. This is underscored by contracts that Cape Otto
Signs have concluded with various Sub-Saharan SADEC countries.
Cape Otto Signs
enjoys close personal client relations. Customer support during
the design conceptualisation and planning phase is extended throughout
the manufacturing process and beyond product delivery. A fine example
of cooperative engineering and development planning was the design,
supply and erection of signage for the upgraded approach roads to
the Du Toitskloof tunnel. This included novel variable message sign
designs and specially designed large overhead gantry signs. This
most successful major contract acted as a launch platform in 1995
to entrench Cape Otto Signs as a major sign manufacturing and installation
company in South Africa.
The employment
of cutting-edge technology and close relations with international
suppliers has in turn drawn the attention of US and EEC company
representatives to engage Cape Otto Signs as a conceivable supplier
for markets abroad. Sensible economic practices and the currency
market dictate a very favourable export climate for South African
manufactured signage. Using both local and international components
in the manufacturing process, statutory importation legislation
by foreign countries is met. Currently, Cape Otto Signs is conducting
deliberations with North American and European countries regarding
exports.
An assertive
policy to manufacture signage of the highest possible quality has
engendered in the manufacturing staff fastidious attention to detail
and craftsmanship. Personal pride in every aspect of the assembly
process and the unrelenting scrutiny of the quality control department
is indicative of why our signs enjoy distinctive superiority in
design and quality.
Cape Otto Signs
prides itself in its consistent manufacture, supply and erection
of the highest quality signage available on the South African market.
Continuous research and the application of advanced developmental
and manufacturing techniques, allows the company an extensive margin
and dynamism in the market. The association with world-renowned
local and foreign companies such as Iscor and 3M, who awarded Cape
Otto Signs converter status, enhances access to materials of the
highest international standards, in turn, allowing the company to
furnish the customer with excellent products.
Cape Otto
Signs as an Affirmable Business Entity
Cape Otto Signs is proud to be one of a select number of companies
that have excelled in the post 1994 governance structure of South
Africa. Equality, equal opportunity and affirmative business acumen,
enjoyed by every member of staff, empowers all to excel without
an inhibitive glass ceiling. 80% PDI representation at senior and
management level places business control and principal decision-making
squarely with Previously Disadvantaged Individual staff.
Cape Otto Signs
is fundamentally staffed by the Priority Population Group, effectively
supporting and aiding the national employment opportunities drive,
the government's socio-economic objectives and the principles of
the Reconstruction and Development Programme as envisioned in the
Green Paper of 1997. This mindset is carried through to site operations
where local labour is sourced, with emphasis primarily placed on
the employment of Priority Population Group Individuals and Previously
Disadvantaged Individuals.
Associated certification
by various municipal, provincial and state entities have been awarded
to Cape Otto Signs, recognising the company's affirmable business
status.
Staff socio-economic
upliftment through education and training
The grassroots empowerment of staff starts with education and training.
Cape Otto Signs is actively engaged in staff training in the three
sectors of learning and skills acquisition. Training occurs in the
informal sector and non-formal sector on an ongoing basis. Incidental
learning and skills acquisition provides staff with golden opportunities
to improve their positions and remuneration within the company and
in the general job market.
Educational
support is extended to aid staff members to encourage the attainment
of tertiary education qualifications, that is, degrees, diplomas
and certificates from accredited institutions. Financial incentives
for staff to improve their education is supplemented by the increased
scope for promotion within the company.
Unemployment
aid
Since a number of signmaking companies have unfortunately cut back
on their labour force over the past years, Cape Otto Signs initiated
a concerted drive to aid skilled signmakers by offering them employment
at Cape Otto Signs. This policy not only aids the national employment
drive but also benefits the unemployed workers. The retraining of
staff is minimised and the signmakers are spared the personal trauma
of unemployment.
Supporting previously
unemployed skilled PDI workers is further extended to aiding signmakers
to establish independent businesses. Cape Otto Signs is proud to
have been actively involved in the training of PDI persons to successfully
establish business practices.
Employee
ownership and relations
The informal, high spirited and relaxed relationship that exists
among staff members at Cape Otto Signs is a rare and most treasured
situation. Positive employee attitudes and aspirations within the
company promotes a healthy work relationship between all departments
and members of staff.
Staff dedication
and mutual support is especially evident by the number of overtime
hours gladly worked by all when traffic safety authorities request
emergency signs. The sign erection department is especially proud
of their efficiency and boast time-on-site records, second to none.
Their can-do attitude within the company is an inspiration to all.
Accessibility and flexibility
Municipalities and traffic control authorities consistently request
emergency signage from Cape Otto Signs, when time is of the essence.
Unforeseen and sudden changes to road surfaces, most often linked
to seasonal changes, emergency road closures and subsequent redirection
of traffic due to emergency conditions, demands the immediate display
of informative signage. Cape Otto Signs is renowned and counted
upon to respond at a moment's notice and the company's track record
is proof of this.
Dedication and
commitment to client needs often means that the staff at Cape Otto
Signs put in extra time, including night work, to assist contractors
experiencing setbacks when they are left in the lurch by other suppliers.
Continuous
concurrent supply includes:
- General sign
maintenance contracts.
- Emergency
supply of signage to traffic authorities.
- Suppliers
to various Municipalities and District Councils.
- Supplying
"Road furniture" to various contractors in the Civil
Industry.
- Manufacture
of specialised, individualised signs.
- Multiple
sign upgrade contracts for the City of Tygerberg, including Oostenberg
and the South Peninsula.
- Approved
Supplier of signs to the City of Cape Town.
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