ABOUT US

Introduction to Cape Otto Signs

Company Background and history
Cape Otto Signs was established in 1990 as a road sign manufacturing company under the name Ross-Otto. It was conceived for a niche market, incorporating S.A.B.S. endorsed materials to manufacture road signage of the highest possible quality.

Quality products, on time deliveries and expert manufacturing in exact accordance with client specifications, has endeared the company to its clients. This impetus allowed the company to rapidly establish itself as the most prominent contender in the signage industry in the Western Cape Province. The rapid growth of the company consequently drew the attention of consulting engineers and companies throughout South Africa as the road signage supplier of choice, allowing it to extend into ventures inclusive of, and beyond the road signage industry in other provinces.

Tremendous expansion of the business heralded restructuring, and in 1995, a name change to Cape Otto Signs. Inter-departmental restructuring created affirmative management positions for PDI staff. It also allowed the implementation of research and development into unique, highly acclaimed, road traffic control and safety designs that have been positively accepted and implemented by our clients. Innovative concepts, cutting edge graphic, visual projection and manufacturing techniques, ensure consistent excellence in product manufacture, unparalleled on the African continent. This is underscored by contracts that Cape Otto Signs have concluded with various Sub-Saharan SADEC countries.

Cape Otto Signs enjoys close personal client relations. Customer support during the design conceptualisation and planning phase is extended throughout the manufacturing process and beyond product delivery. A fine example of cooperative engineering and development planning was the design, supply and erection of signage for the upgraded approach roads to the Du Toitskloof tunnel. This included novel variable message sign designs and specially designed large overhead gantry signs. This most successful major contract acted as a launch platform in 1995 to entrench Cape Otto Signs as a major sign manufacturing and installation company in South Africa.

The employment of cutting-edge technology and close relations with international suppliers has in turn drawn the attention of US and EEC company representatives to engage Cape Otto Signs as a conceivable supplier for markets abroad. Sensible economic practices and the currency market dictate a very favourable export climate for South African manufactured signage. Using both local and international components in the manufacturing process, statutory importation legislation by foreign countries is met. Currently, Cape Otto Signs is conducting deliberations with North American and European countries regarding exports.

An assertive policy to manufacture signage of the highest possible quality has engendered in the manufacturing staff fastidious attention to detail and craftsmanship. Personal pride in every aspect of the assembly process and the unrelenting scrutiny of the quality control department is indicative of why our signs enjoy distinctive superiority in design and quality.

Cape Otto Signs prides itself in its consistent manufacture, supply and erection of the highest quality signage available on the South African market. Continuous research and the application of advanced developmental and manufacturing techniques, allows the company an extensive margin and dynamism in the market. The association with world-renowned local and foreign companies such as Iscor and 3M, who awarded Cape Otto Signs converter status, enhances access to materials of the highest international standards, in turn, allowing the company to furnish the customer with excellent products.

Cape Otto Signs as an Affirmable Business Entity
Cape Otto Signs is proud to be one of a select number of companies that have excelled in the post 1994 governance structure of South Africa. Equality, equal opportunity and affirmative business acumen, enjoyed by every member of staff, empowers all to excel without an inhibitive glass ceiling. 80% PDI representation at senior and management level places business control and principal decision-making squarely with Previously Disadvantaged Individual staff.

Cape Otto Signs is fundamentally staffed by the Priority Population Group, effectively supporting and aiding the national employment opportunities drive, the government's socio-economic objectives and the principles of the Reconstruction and Development Programme as envisioned in the Green Paper of 1997. This mindset is carried through to site operations where local labour is sourced, with emphasis primarily placed on the employment of Priority Population Group Individuals and Previously Disadvantaged Individuals.

Associated certification by various municipal, provincial and state entities have been awarded to Cape Otto Signs, recognising the company's affirmable business status.

Staff socio-economic upliftment through education and training
The grassroots empowerment of staff starts with education and training. Cape Otto Signs is actively engaged in staff training in the three sectors of learning and skills acquisition. Training occurs in the informal sector and non-formal sector on an ongoing basis. Incidental learning and skills acquisition provides staff with golden opportunities to improve their positions and remuneration within the company and in the general job market.

Educational support is extended to aid staff members to encourage the attainment of tertiary education qualifications, that is, degrees, diplomas and certificates from accredited institutions. Financial incentives for staff to improve their education is supplemented by the increased scope for promotion within the company.

Unemployment aid
Since a number of signmaking companies have unfortunately cut back on their labour force over the past years, Cape Otto Signs initiated a concerted drive to aid skilled signmakers by offering them employment at Cape Otto Signs. This policy not only aids the national employment drive but also benefits the unemployed workers. The retraining of staff is minimised and the signmakers are spared the personal trauma of unemployment.

Supporting previously unemployed skilled PDI workers is further extended to aiding signmakers to establish independent businesses. Cape Otto Signs is proud to have been actively involved in the training of PDI persons to successfully establish business practices.

Employee ownership and relations
The informal, high spirited and relaxed relationship that exists among staff members at Cape Otto Signs is a rare and most treasured situation. Positive employee attitudes and aspirations within the company promotes a healthy work relationship between all departments and members of staff.

Staff dedication and mutual support is especially evident by the number of overtime hours gladly worked by all when traffic safety authorities request emergency signs. The sign erection department is especially proud of their efficiency and boast time-on-site records, second to none. Their can-do attitude within the company is an inspiration to all.


Accessibility and flexibility
Municipalities and traffic control authorities consistently request emergency signage from Cape Otto Signs, when time is of the essence. Unforeseen and sudden changes to road surfaces, most often linked to seasonal changes, emergency road closures and subsequent redirection of traffic due to emergency conditions, demands the immediate display of informative signage. Cape Otto Signs is renowned and counted upon to respond at a moment's notice and the company's track record is proof of this.

Dedication and commitment to client needs often means that the staff at Cape Otto Signs put in extra time, including night work, to assist contractors experiencing setbacks when they are left in the lurch by other suppliers.

Continuous concurrent supply includes:

  • General sign maintenance contracts.
  • Emergency supply of signage to traffic authorities.
  • Suppliers to various Municipalities and District Councils.
  • Supplying "Road furniture" to various contractors in the Civil Industry.
  • Manufacture of specialised, individualised signs.
  • Multiple sign upgrade contracts for the City of Tygerberg, including Oostenberg and the South Peninsula.
  • Approved Supplier of signs to the City of Cape Town.
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
 
 
 
 
 
 
 
 
 
 
 
 
 
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